ASPINWALL, PA — For Leonard Labriola, it’s not just about expanding his business ventures. It’s about sharing his family’s zeal for wine with others.
The Labriola family is known for its Italian markets that have operated around Pittsburgh for nearly a century and currently are located in Aspinwall, Monroeville and Warrendale. On Thursday, however, the family will step outside of its traditional grocery business model and open Labriola Winery on Freeport Road.
“We believe in the power of bringing people together over a glass of wine,” Labriola said. “We’re not just opening a winery. We’re creating a community space where friends and family can gather, share stories, and create new memories.”
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The original Labriola store on Larimer Avenue in Pittsburgh’s Larimer section was founded in the 1920s by Leonard Labriola Sr. The Aspinwall market opened in 1985; the Monroeville location debuted in 2004 and soon was followed by the North Hills market.
Now comes the winery, located two doors down from the Aspinwall store. According to Labriola, each bottle in the winery has been selected to represent the finest flavors of Italy and California, embodying the heritage and traditions of Italian wine making.
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“We are incredibly excited to open our doors and share our passion for wine with the community,” Labriola said. “Our goal is to create a welcoming space where people can come together to enjoy exceptional wines, learn about the wine making process and make lasting memories.”
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