DEER PARK, NY — Salt Life, the ocean lifestyle apparel company, is closing 28 stores across 10 states, including locations in Deer Park and Riverhead, according to a report by PR Newswire.
The move comes after Hilco Consumer Retail Group and Iconix International Inc. acquired the lifestyle brand in a recent bankruptcy auction and focus on “transitioning the Salt Life brand towards a stronger focus on wholesale and e-commerce business model.”
While the “organized wind-down” of operational functions is expected to take a few months, the chain is offering sales of 40 percent on tees, shorts, performance clothing, hoodies, tumblers and more, including store fixtures and equipment.
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In addition to the two New York locations, Salt Life stores will close in Alabama, California, Delaware, Florida, Georgia, New Jersey, South Carolina, Texas and Virginia.
Salt Life was founded in 2003 in Jacksonville Beach, Florida, as a “simple graphic decal” and grew into a brand for those active in the ocean and saltwater sports.
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